Lifestyle

Goop’s new vibrator is so chic you won’t want to hide it in a drawer


Goop’s first foray into sex toys is super pretty to look at and it doesn’t come with the eye-watering price tag like so many other products before it.

There are many products Gwyneth Paltrow’s goop has launched that have gone viral pretty much instantly: the now-infamous jade egg that was to be inserted you know where, or the ‘This Smells Like My Vagina’ candle.

So, a vibrator seems like the next logical move for the lifestyle brand and it launches today. Unlike so many products before it, the goop’s Double-Sided Wand Vibrator doesn’t come with an eye-watering price tag which is refreshing, though it’s still not exactly cheap at US$95 (approx. AUD$122).

Yes, there are a lot of vibrators on the market right now, but the brand says they were inspired by the wand-shaped toy featured in Sex and the City and used prolifically by Samantha Jones.

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“Known for their rumbly, mighty external vibration, [wands] are appreciated equally by people who get off quick and by people who need extra stimulation,” the press release explains.

“We love the control a wand provides — but we wanted more.”

And as is to be expected from goop, it had to be aesthetically pleasing.

“We also wanted it to be the most beautiful vibrator — something you’d leave on your nightstand as a functional objet d’art, if that’s your thing.”

Apparently, it took 18 months to design this double-sided wand that would “pack a ton of power and versatility into a single, sleek, easy-to-use tool,” Thira Burns, MS, goop’s Director of Product Development, Wellness told InStyle.

Both ends offer their own perks: the wonder ball for rumbling, deep vibrations for external stimulation, while the slim, flexible end offers powerful and precise vibration for clitoral or internal stimulation.

Unfortunately, goop doesn’t ship directly to Australia but mail forwarding services like My US Address might be worth investigating if you’re keen on scoring it for yourself.